Glossary
Circulation: how many copies of a magazine are sold
Concentration of ownership: A few companies own the majority of products within the industry
Convergence (technological): Different technological systems (gadgets) that perform similar tasks
Conglomerate (media): A large company that owns many companies in various mass media such as television, radio, publishing, movies, and the Internet (such as Time Warner and Newscorp)
Convergence (media): Different media products are often linked to each other in production, distribution and marketing. Even the very same products are circulated in different forms of media.
Cross-media ownership: Owning companies across a number of media (eg newspapers, TV and radio) In Britain there are limits on how many media companies a media conglomerate can own.
Demographics: Categorising people by quantifiable things like age, gender, class, race etc.
Distribution: Getting product to market, includes advertising, audience research, publicity and deals with retail outlets
e-zine: small magazines and newsletters distributed by any electronic method (eg email)
Media conglomerate: a huge company that owns large numbers of smaller companies in various mass media such as television, radio, publishing, movies, and the Internet
Merging/merged: to come together, through a company take-over for example
Mobi-zine: a "snack-sized" version of a magazine available on mobile phones (Maxim’s got a version)
Monopoly: absolute control of all sales and distribution in a market by one firm, due to some barrier to entry of other firms
Niche: a particular and closely defined audience
Proliferation: to grow or multiply by rapidly
Psychographics: market segmentation for marketing purposes, by classifying potential customers by their attitudes and values.
Readership: how many people read a magazine (can only be an estimate) As a very rough rule of thumb divide readership by 3 to get circulation.
Synergy: is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate or with the cooperation of another company to produce a combined effect greater than the sum of their separate effects.
www.abc.org.uk
Audit Bureau of Circulation - Click on ABC Data then on “Magazine Data” then “Consumer Magazines” for circulation and other information.
www.nrs.co.uk
National Readership Survey website which lists magazine readership according to demographic classifications.
www.magforum.com
A great site full of a wide range of information (it changes fairly frequently so make sure you download anything that you will want to keep).
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