The Magazine Industry Blog

Previous exam questions

1. “Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied. Make detailed reference to examples from your case study.” (sample)

2. “Explore the issues raised by the production and distribution processes within a media industry that you have studied.” (Jan 09)

3. “How important is technological convergence for institutions and audiences within a media area which you have studied?” (June 09)

4. “Media production is dominated by global institutions, which sell their products and services to national audiences”. To what extent do you agree with this statement? (Jan 10)

5. “What significance does the continuing development of digital media technology have for media institutions and audience? (June 10)

6. Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. (Jan 11)

7. Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practises.” To what extent would you agree with this statement, within the media area you have studied? (June 2011)

8. To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? (Jan 2012)

9. Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? (May 2012)

10. What impact does media ownership have upon the range of products available to audiences in the media you have studied?

Based on the specification, here is another possible exam essay questions:

a) Discuss the ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour within a media industry which you have studied. Make detailed reference to examples from your case study.